Our Story

A marketer and an architect walked into a problem.

Here’s why we quit our jobs to build this thing.

How It Started

Sam kept watching the same thing happen.

A brilliant consultant would launch their independent practice. They had real expertise, a growing reputation, and clients who loved them. But when it came to showing up online — actually building the kind of content presence that matched their expertise — they’d hit a wall.

Not because they didn’t know what to say. Because the tools weren’t built for them. Social media managers optimized for volume. Ghostwriters flattened their voice. AI tools hallucinated or produced generic slop. And doing it all themselves meant choosing between running their business and building their brand.

Meanwhile, Wael had spent years building AI systems for enterprise clients — high-stakes environments where accuracy and nuance weren’t optional. He kept seeing the same gap: powerful AI infrastructure that never reached the people who needed it most.

They met through a mutual project. The conversation lasted five hours. By the end, the idea for Wavvi was already taking shape: what if you could build a content system that actually learned how an expert thinks, not just what they post?

“Every expert I worked with had the same problem — they knew exactly what they wanted to say, but every tool they tried either dumbed it down or made it sound like everyone else. I kept thinking: someone needs to fix this.”

Sam Ogborn, Business Lead

The Team

The people behind it.

Sam Ogborn

Sam Ogborn

Business Lead

Ohio, US

Sam spent 12 years marketing in-house at Red Bull, Walgreens, and Synchrony, as well as on the agency side with clients like Nike and Kraft before going independent. Since leaving the corporate world, she’s built her own content practice from the ground up: 170K+ followers across TikTok and Instagram, partnerships with major platforms like Canva, Notion, and HubSpot, as well as organic features in NPR, NBC, ABC, Forbes, Nasdaq, WSJ, AdWeek, USA Today, and more.

170K+ community built from scratchCorporate → IndependentFeatured in 15+ national outletsBrand partnerships with Canva, Notion, HubSpot
Fun fact: Sam’s most viral post almost didn’t get published — she sat on it for two days because it felt ‘too honest.’ It got 2M+ views.
Wael Abdelmalek

Wael Abdelmalek

Technical Lead

Zurich, Switzerland

Before Wavvi, Wael developed enterprise AI systems for knowledge-intensive businesses where a wrong answer costs real money. An Oxford graduate and recipient of a $1.5M Innosuisse grant for AI innovation, Wael built retrieval systems that are 25% more accurate than Google Vertex AI for specialized knowledge. Wavvi is built on the same architecture Wael used for enterprise clients, where accuracy and nuance aren't optional.

Oxford Graduate$1.5M government grant for AI researchEnterprise AI → Consumer AIBuilt retrieval systems that outperform Vertex AI
Fun fact: Since building Wavvi, Wael has started showing up consistently on LinkedIn.

Where we’ve worked and been featured

Now you know who’s building it. Come see what it does.

We’re in beta right now — everything is free while we build together.

Get early access →