Terms of Service

These Terms of Service (“Agreement” or “Terms”) constitute a binding legal contract between Wavvi LLC, an Illinois limited liability company (“Wavvi,” “we,” “us,” or “our”), with its principal office at 1449 S Michigan Ave STE 13344, Chicago, IL 60605, and the person or entity accepting these Terms (“Customer,” “you,” or “your”). This Agreement governs your access to and use of the Wavvi platform, including the website at wavvi.com, the application at app.wavvi.com, all APIs, and all related features and services (collectively, the “Services”).

1.Definitions

The following capitalized terms have the meanings set forth below. Other capitalized terms are defined where they first appear in this Agreement.

2.Account Registration and Eligibility

2.1 Eligibility

The Services are intended for use by businesses and professionals for commercial purposes. By accessing the Services, you represent and warrant that: (a) you are at least 18 years of age; (b) you have full legal authority to enter into this Agreement on behalf of yourself or the entity you represent; (c) your use of the Services will comply with all applicable laws and regulations; and (d) you are a United States resident or entity organized under the laws of a United States jurisdiction.

2.2 Account Creation

To access most features of the Services, you must register for an account. You agree to provide accurate, complete, and current information during registration and to update it promptly if it changes. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. Notify us immediately at security@wavvi.com if you suspect unauthorized access.

2.3 Authorized Users

You are responsible for all Authorized Users’ compliance with this Agreement. You must ensure that each Authorized User understands and agrees to the terms applicable to their use. You are liable for any breach of this Agreement by any Authorized User as if you committed the breach yourself.

2.4 Accuracy of Information

Wavvi reserves the right to verify account information. Providing false or misleading information is a material breach of this Agreement and may result in immediate termination of your account.

3.The Services

3.1 Description

Wavvi is an agentic artificial intelligence marketing platform that enables you to manage, analyze, and automate social media marketing activities across Connected Platforms. Core features include cross-platform analytics aggregation, AI-powered content recommendations, AI Agent execution of marketing tasks, and the generation of Brand DNA insights from your marketing data.

3.2 Service Tiers

Free Plan. Wavvi offers a no-charge Free Plan with limited features. The Free Plan is provided “as is” without service level commitments. Wavvi reserves the right to modify or discontinue the Free Plan at any time with 30 days’ notice.

Paid Plans. Paid subscription tiers, including monthly and annual plans, are available at wavvi.com/pricing or as set forth in an Order Form. Paid plan features and pricing are subject to change with advance notice as described in Section 8.4.

3.3 Beta and Early Access

Features designated as “beta,” “early access,” or similar may be provided without charge and are not subject to service level commitments. You acknowledge that beta features may contain errors, may change materially, and may be discontinued without notice. Feedback you provide on beta features is governed by Section 11.3.

3.4 Third-Party Platform Integrations

The Services connect to Connected Platforms through their respective APIs. Wavvi does not control and is not responsible for the availability, reliability, or policies of Connected Platforms. You acknowledge that:

• Connected Platforms may revoke, restrict, or modify API access at any time, which may cause certain features of the Services to become unavailable;
• Wavvi is not obligated to maintain any specific integration and will not issue refunds solely because a Connected Platform restricts access;
• Your use of Connected Platform data through the Services is subject to the applicable Platform Terms, which you are responsible for reading and complying with independently of this Agreement.

3.5 Modifications to the Services

Wavvi reserves the right to modify, enhance, or discontinue any aspect of the Services at any time. For material changes to paid plan features, Wavvi will provide at least 30 days’ advance notice. Wavvi will provide reasonable notice of deprecations of core integrations.

4.AI Agent: Delegation of Authority and Liability

4.1 Limited Agency Relationship

By connecting your social media accounts and configuring the AI Agent, you hereby appoint Wavvi LLC and its automated systems as your limited agent, solely for the specific purpose of accessing your Connected Platform accounts to execute Agentic Actions within the scope of your Policy Guardrails. This appointment is:

• Limited: restricted to the Agentic Actions you explicitly configure and authorize;
• Revocable: terminable by you at any time by disconnecting the relevant Connected Platform integration;
• Non-exclusive: does not prevent you from independently accessing or managing your Connected Platform accounts.

This limited agency relationship does not create a fiduciary duty, employment relationship, joint venture, or partnership between you and Wavvi.

4.2 Scope of Authorized Agentic Actions

Subject to your Policy Guardrail configurations, the AI Agent is authorized to:

• Retrieve analytics, performance metrics, and account data from Connected Platforms;
• Draft, revise, and stage content for your review;
• Publish content that you have explicitly approved through the Execution Mode review step (see Section 4.5);
• Schedule and queue approved content for publication;
• Execute workflow automations you have configured within the Services.

4.3 Actions Requiring Explicit Human Authorization

Notwithstanding Section 4.2, the AI Agent is NOT authorized to perform the following actions unless you initiate them directly through a secure, dedicated authentication flow:

• Changing passwords or security credentials on any Connected Platform;
• Deleting or archiving your Connected Platform account or historical data;
• Modifying billing information or payment methods on any Connected Platform;
• Transferring funds, making purchases, or incurring charges on third-party services;
• Any action that Connected Platform Terms explicitly require human authentication for.

4.4 AI Limitations — Hallucinations and Probabilistic Output

4.5 Human-in-the-Loop Requirement

Drafting Mode. By default, the AI Agent operates in Drafting Mode, in which all generated content is staged for your review and is not published without your affirmative approval.

Execution Mode. If you enable Execution Mode for any workflow, you are authorizing the AI Agent to publish content automatically based on your configurations. By enabling Execution Mode, you acknowledge that you have reviewed and accept the associated risk of automated publication, and you assume full responsibility for all content published through Execution Mode as if you had personally published it.

The human review step in Drafting Mode is both a product safeguard and a legal demarcation: content approved and published by you is your content. Wavvi is not the publisher of AI-generated content that you approve and cause to be published on Connected Platforms.

4.6 Your Responsibility for Published Content

You retain full legal responsibility for all content generated, staged, scheduled, and published through the Services, regardless of whether such content was AI-generated. Content published to Connected Platforms through your account is deemed published by you. Wavvi is not a publisher, editor, or author of such content within the meaning of Section 230 of the Communications Decency Act or any analogous statute.

4.7 Policy Guardrails — Customer Configuration Responsibility

You are solely responsible for configuring Policy Guardrails that are appropriate for your brand, legal obligations, and Connected Platform policies. Wavvi shall not be liable for any Agentic Action that occurs within the parameters of Policy Guardrails that you set or approve.

4.8 Revoking Agent Authorization

You may revoke the AI Agent’s authorization to access any Connected Platform at any time by disconnecting that integration within your Wavvi account settings.

4.9 Third-Party Tool Contracts and Authorized Access Protocols

The AI Agent interacts with Connected Platforms using standard technical protocols, including public APIs and, where implemented, platform-published agentic interaction specifications. By using the Services, you acknowledge and agree that:

• The AI Agent will operate within the scope of actions expressly permitted by each Connected Platform’s published technical protocols;
• If a Connected Platform updates, restricts, or removes a permitted action, Wavvi is not in breach of this Agreement for failing to perform that action after the effective date of the restriction;
• Wavvi’s adherence to these protocols constitutes authorized access for purposes of the Computer Fraud and Abuse Act (18 U.S.C. § 1030) and any applicable state equivalent.

5.Acceptable Use Policy

5.1 Permitted Uses

You may use the Services only for lawful business purposes consistent with this Agreement, the Documentation, and applicable Platform Terms.

5.2 Prohibited Uses

You must not, and must ensure that your Authorized Users do not, use the Services to:

• Generate or publish deceptive content, fake reviews, fabricated engagement metrics, or inauthentic social media activity;
• Scrape, harvest, or mass-collect data from any Connected Platform in violation of that platform’s terms;
• Train, fine-tune, or improve any AI or machine learning model using data retrieved from Reddit, X (Twitter), Google Workspace, or any Connected Platform that prohibits such use;
• Build, augment, or verify user profiles on individuals using data retrieved from Connected Platforms, beyond the marketing analytics use case;
• Create “shadow profiles” by permanently merging data from LinkedIn with data from other sources;
• Use the Services to make or facilitate decisions regarding employment, hiring, creditworthiness, housing eligibility, or insurance underwriting;
• Circumvent any watermark, copyright management information, or technical protection measure on content retrieved through Connected Platform APIs;
• Use the AI Agent to impersonate any individual or entity;
• Violate any applicable law, including the CAN-SPAM Act, TCPA, CCPA/CPRA, and all applicable state privacy laws;
• Interfere with, disrupt, or attempt to gain unauthorized access to Wavvi’s systems or other customers’ accounts;
• Use the Services to collect biometric identifiers or biometric information from any individual in violation of the Illinois Biometric Information Privacy Act (740 ILCS 14) or any other applicable law;
• Use the Services for any purpose that would violate the Platform Terms of any Connected Platform.

5.3 Enforcement

Wavvi reserves the right to investigate suspected violations and to suspend or terminate your account with or without notice. Wavvi may report suspected illegal activity to law enforcement authorities. Suspension or termination for violations of this section does not entitle you to any refund.

6.Platform API Compliance and Data Handling

6.1 Customer Obligations Under Platform Terms

By connecting a Connected Platform to the Services, you represent and warrant that: (a) you have the authority to grant Wavvi access to your Connected Platform accounts; (b) your use of Connected Platform data through the Services complies with the applicable Platform Terms; and (c) you will promptly notify Wavvi if you become aware of any violation.

6.2 Meta (Facebook, Instagram, Threads)

Wavvi is classified as a “Tech Provider” under Meta’s Platform Terms (effective February 2025). With respect to Meta Platform Data, you acknowledge and agree to the following:

• Meta user data may be used only for the specific marketing analytics and workflow management purposes for which you have connected the integration;
• You may not use Meta data for surveillance, eligibility determinations, or any form of discrimination;
• You may not use Meta data to build, augment, or verify profiles of Meta users without their explicit consent;
• When Wavvi receives a data deletion request from Meta via our automated callback endpoints, Wavvi will automatically process the deletion of the associated user data from our systems to maintain compliance with Meta’s data retention policies;
• The Instagram Graph API functions only with Instagram Business or Creator accounts. You may not connect personal Instagram accounts.

6.3 Google and YouTube API Services

Wavvi’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. You acknowledge that:

• YouTube API data is used solely to render your analytics dashboard and power configured workflow features;
• Google Workspace data accessed through restricted scopes may not be used to serve advertisements or train AI models;
• Public YouTube metrics will be automatically refreshed or deleted every 30 days;
• You may revoke Wavvi’s access to your Google account at any time via Google Security Settings.

6.4 LinkedIn

LinkedIn’s Marketing API Terms impose strict data handling requirements. You acknowledge that:

• LinkedIn Member Data may not be combined with data from other sources to create enriched profiles. Wavvi stores LinkedIn data in logically isolated silos;
• LinkedIn enforces strict data retention limits: Member Profile Data (non-authenticated) — maximum 24 hours; Member Social Activity Data — maximum 48 hours; Page-Level Aggregate Data — maximum 1 year;
• LinkedIn Member Data may not be exported to external systems without the member’s explicit consent.

6.5 TikTok

TikTok’s Content Posting API is subject to manual review and access restrictions. You acknowledge that until Wavvi’s TikTok integration has passed TikTok’s audit process, content posting may be limited. Wavvi does not remove watermarks from videos downloaded via the TikTok API.

6.6 Service Dependency

The Services include features dependent on API access granted by Connected Platforms. Connected Platforms may restrict, suspend, or revoke API access at any time. Wavvi does not guarantee the continued availability of any specific integration.

6.7 Logical Data Separation

To comply with platform-specific commingling prohibitions, Wavvi employs a logical separation architecture: Customer Data retrieved from each Connected Platform is stored in separate logical silos and is combined only temporarily in volatile (in-memory) processing when generating real-time recommendations or insights.

7.Data Rights and Intellectual Property

7.1 Customer Data — Ownership and License Grant

You retain all right, title, and interest in and to your Customer Data. By using the Services, you grant Wavvi a worldwide, non-exclusive, royalty-free license to access, process, store, transmit, and use your Customer Data solely: (a) to provide and maintain the Services; (b) to generate Derived Data; and (c) as otherwise authorized under this Agreement and the Privacy Policy.

7.2 Derived Data — Wavvi Ownership

Wavvi owns all right, title, and interest in and to all Derived Data, including Brand DNA. Derived Data does not contain your individually identifiable information. Brand DNA and all competitive benchmarking outputs are derived exclusively from historical, anonymized data and are not used to facilitate real-time pricing, bidding strategies, or market allocation decisions among customers.

7.3 Prohibited Re-identification

You agree not to attempt to reverse-engineer, de-anonymize, or re-identify any individual, business, or competitor from Derived Data, Brand DNA profiles, or competitive intelligence reports. Any such attempt constitutes a material breach of this Agreement.

7.4 AI Training — Opt-Out Rights

Wavvi uses anonymized interaction data to improve its AI models. You may opt out by contacting privacy@wavvi.com. Opting out does not affect the quality of your individual experience. No Customer Data sourced from platforms that prohibit AI training, no personally identifiable data, and no Customer Data shared with third-party AI providers for training purposes.

7.5 Wavvi Intellectual Property

Wavvi and its licensors retain all right, title, and interest in and to the Services, Documentation, AI models, algorithms, software code, user interface designs, Derived Data, and all related intellectual property. This Agreement grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Services solely for your internal business purposes during the term of this Agreement.

7.6 Feedback

If you provide Feedback to Wavvi, you hereby grant Wavvi a perpetual, irrevocable, worldwide, royalty-free, fully paid-up license to use, incorporate, and commercialize that Feedback without restriction, compensation, or attribution.

7.7 DMCA / Copyright Notices

If you believe that content accessible through the Services infringes your copyright, send a notice complying with 17 U.S.C. § 512(c)(3) to legal@wavvi.com. Wavvi reserves the right to remove allegedly infringing content and terminate accounts of repeat infringers.

8.Fees, Billing, and Cancellation

8.1 Free Plan

The Free Plan is provided at no charge. Wavvi reserves the right to modify, limit, or discontinue the Free Plan at any time with 30 days’ prior notice.

8.2 Subscription Fees

Current pricing for paid subscription plans is available at wavvi.com/pricing. Fees are stated in U.S. dollars and are exclusive of applicable taxes.

8.3 Billing and Payment

Payment is processed by Stripe, Inc. By providing a payment method, you authorize Wavvi to charge your payment method for all applicable Subscription Fees. If a payment fails, Wavvi may retry the charge and may suspend your access to paid features until payment is received.

8.4 Automatic Renewal

Wavvi reserves the right to change Subscription Fees at any time. For existing subscribers, fee changes take effect at the next renewal date with at least 30 days’ advance written notice.

8.5 Cancellation

You may cancel your subscription at any time, effective at the end of the then-current billing period, by:

• Using the self-serve cancellation link within your account settings; or
• Emailing support@wavvi.com with subject line “Cancellation Request.”

Cancellation takes effect at the end of the current billing period. You will retain access to paid features through the end of the period you have already paid for.

8.6 Refunds

Except as expressly stated in this Agreement or required by applicable law, all fees are non-refundable. If you believe you were charged in error, contact billing@wavvi.com within 30 days of the charge.

8.7 Suspension for Non-Payment

If your account becomes more than 15 days past due, Wavvi may suspend access to the Services without liability until all outstanding amounts are paid in full.

8.8 Free Trials

If Wavvi offers a free trial for a paid plan, the trial terms will be specified at signup. Unless you cancel before the trial period ends, your payment method will be charged at the end of the trial.

9.Term and Termination

9.1 Term

This Agreement begins on the date you first accept it and continues until terminated as set forth in this section.

9.2 Termination by Customer

You may terminate this Agreement at any time by canceling your account through the account settings or by emailing support@wavvi.com.

9.3 Termination or Suspension by Wavvi

Wavvi may terminate or suspend your access to the Services:

• Immediately and without notice for material breaches of acceptable use, API compliance, or prohibited use provisions;
• Upon 30 days’ written notice for other material breaches that remain uncured;
• Immediately if required by law, court order, or regulatory authority;
• Upon 30 days’ notice if Wavvi discontinues the Services entirely.

9.4 Effect of Termination

Upon termination: your license terminates immediately; you must cease all use of the Services; Wavvi will make your Customer Data available for export for 30 days; provisions on data rights, confidentiality, indemnification, limitation of liability, and dispute resolution survive.

9.5 Data Export and Deletion

For 30 days following termination, you may export your Customer Data via the Services. After that period, Wavvi will delete or anonymize your Customer Data in accordance with the Privacy Policy.

10.Confidentiality

10.1 Definition of Confidential Information

“Confidential Information” means any non-public information disclosed by one party to the other that is designated as confidential or that should reasonably be understood to be confidential. This includes Customer Data, business plans, financial data, technical specifications, pricing, and account credentials. Exceptions apply for information that is publicly available, already known, received from a third party without restriction, or independently developed.

10.2 Confidentiality Obligations

Each party agrees to keep Confidential Information strictly confidential using at least the same degree of care used to protect its own confidential information, use it only as permitted by this Agreement, and not disclose it to any third party without prior written consent (except to employees, contractors, and advisors with a need to know who are bound by comparable obligations).

10.3 Compelled Disclosure

If required by law or court order to disclose Confidential Information, the receiving party must promptly notify the disclosing party, cooperate in obtaining a protective order, and disclose only the minimum amount legally required.

10.4 Whistleblower Carve-Out

Nothing in this Agreement prohibits either party or its personnel from reporting potential violations of law, fraud, or other improper conduct to relevant government authorities. Nothing prevents disclosure of information about workplace discrimination, harassment, or other unlawful employment practices, consistent with the Illinois Workplace Transparency Act (820 ILCS 96).

11.Representations, Warranties, and Disclaimers

11.1 Mutual Representations

Each party represents and warrants that it has full power and authority to enter into this Agreement and that this Agreement constitutes a legal, valid, and binding obligation.

11.2 Customer Representations

You represent and warrant that: your use of the Services will comply with all applicable laws and Platform Terms; you have obtained all necessary rights and consents for Customer Data; you have a valid legal basis under applicable privacy laws for any subscriber or contact data; you will not process personal data of individuals under 18; and any screenshots uploaded do not contain unauthorized personal data of third parties.

11.4 Disclaimer of Warranties

11.5 Data Security and Breach Notification

Wavvi maintains commercially reasonable administrative, physical, and technical safeguards designed to protect Customer Data. In the event of a confirmed security breach, Wavvi will notify you without unreasonable delay and in accordance with the Illinois Personal Information Protection Act (815 ILCS 530). You are responsible for maintaining the security of your own account credentials.

12.Indemnification

12.1 Customer Indemnification of Wavvi

You agree to defend, indemnify, and hold harmless Wavvi LLC, its members, managers, officers, employees, and agents from claims arising out of: your use or misuse of the Services; content generated or published at your direction; your violation of this Agreement, applicable law, or Platform Terms; allegations that your Customer Data infringes third-party rights; and unauthorized use of the AI Agent for prohibited decisions.

12.2 Wavvi Indemnification of Customer

Wavvi agrees to defend and indemnify Customer from claims that the Services (excluding Customer Data and Customer-approved AI content) directly infringe a third party’s United States patent, copyright, or registered trademark. Standard exceptions apply for Customer modifications, third-party combinations, and continued use after a non-infringing substitute is offered.

12.3 Indemnification Procedure

The indemnified party must promptly notify the indemnifying party, grant sole control over defense and settlement, and provide reasonable cooperation. The indemnifying party may not settle any claim imposing liability on the indemnified party without prior written consent.

12.4 Covenant Not to Sue Individuals

To the fullest extent permitted by Illinois law (805 ILCS 180/10-10), your sole remedy lies against Wavvi LLC as a legal entity. You waive and release any claim against any member, manager, officer, employee, contractor, or agent of Wavvi LLC in their personal capacity.

13.Limitation of Liability

13.1 Exclusion of Consequential Damages

13.2 Aggregate Liability Cap

Each party’s total cumulative liability will not exceed the greater of: (a) the total Subscription Fees paid in the twelve months preceding the claim; or (b) one hundred dollars ($100.00). For Free Plan users, Wavvi’s total liability shall not exceed $100.00.

13.3 Essential Basis

These limitations reflect a fair allocation of risk and are an essential basis of the bargain. The aggregate cap does not apply to: indemnification obligations; breach of confidentiality; gross negligence or willful misconduct; or violation of intellectual property rights.

13.4 Third-Party Platform Failures

Wavvi is not liable for any loss caused by the failure, unavailability, or policy changes of any Connected Platform or third-party service.

13.5 AI-Generated Content

Wavvi is not liable for any damage arising from AI-generated content that you review and approve for publication.

14.Dispute Resolution

14.1 Informal Resolution

Before initiating any formal legal proceeding, the party with a dispute must send written notice and allow 30 days for informal resolution. This is a condition precedent to arbitration.

14.2 Binding Arbitration

14.3 Class Action Waiver

14.4 Small Claims Court Exception

Either party may bring an individual claim in small claims court provided the claim is brought individually and remains in small claims court.

14.5 IP and Injunctive Relief Exception

Either party may seek injunctive or equitable relief in court to protect intellectual property rights, prevent unauthorized disclosure of confidential information, or prevent imminent irreparable harm.

14.6 Governing Law and Venue

This Agreement is governed by the laws of the State of Illinois, without regard to conflict of law principles. For disputes not subject to arbitration, the parties consent to the exclusive jurisdiction of the state and federal courts in Cook County, Illinois.

14.7 Arbitration Fees

Filing fees are allocated per AAA rules. The arbitrator may award reasonable attorneys’ fees against a claimant for frivolous claims.

15.General Provisions

15.1 Entire Agreement

This Agreement, together with the Privacy Policy and any Order Form, constitutes the entire agreement between the parties. In the event of a conflict between an Order Form and these Terms, the Order Form controls.

15.2 Amendments

Wavvi may modify these Terms at any time by posting an updated version at wavvi.com/terms and providing notice. Material changes receive at least 30 days’ advance notice. Continued use after the effective date constitutes acceptance.

15.3 Assignment

You may not assign this Agreement without Wavvi’s prior written consent. Wavvi may freely assign it, including in connection with a merger, acquisition, or sale of assets.

15.4 Waiver and Severability

Failure to enforce any provision is not a waiver. Invalid provisions will be modified to the minimum extent necessary; the remainder continues in full force.

15.5 Force Majeure

Neither party is liable for failures caused by circumstances beyond reasonable control, including acts of God, government action, labor disputes, internet outages, natural disasters, or pandemic conditions.

15.6 Notices

Legal notices to Wavvi must be sent to legal@wavvi.com or by certified mail to: Wavvi LLC, 1449 S Michigan Ave STE 13344, Chicago, IL 60605.

15.7–15.12 Additional Provisions

No third-party beneficiaries (except Wavvi officers/employees per Section 12.4). Government users receive only standard commercial rights. Export compliance required. Parties are independent contractors. Electronic acceptance has the same legal effect as handwritten signatures. The English version controls over any translations.

15.13 Contact Information

Appendix A: Applicable Laws and Platform Terms

This Agreement is designed to comply with the following laws and platform requirements, among others. This list is not exhaustive and does not constitute legal advice.

© 2026 Wavvi LLC. All rights reserved. Chicago, Illinois.